Box 13 builds partnerships, manages representation and creates commercial value through strategic storytelling — from the paddock to the region's biggest brands.
Box 13 operates at the intersection of sport, motorsport and media. From Formula 1 to global sports talent, we build partnerships, manage representation and create commercial value through strategic storytelling in the MENA region.
Box 13 operates across five integrated pillars — each one designed to connect global sport with the region's markets, audiences and partners.
Motorsport & other sports — managing regional presence and commercial partnerships for elite talent.
ExploreRegional and international media strategy, relations and campaign execution.
ExploreSponsorship strategy, brand-to-talent deals and long-term partnership structuring.
ExploreHigh-impact race-week and year-round activations across the MENA region.
ExplorePresenters, hosts and personalities for events, media and brand programmes.
ExploreBox 13 represents a portfolio of elite global talents — and manages their presence, partnerships and value across the MENA region.
With strong roots in Formula 1 media and international broadcasting, Box 13 delivers:
We support brands, rights-holders and athletes with partnerships built around alignment, credibility and measurable value.
Box 13 works alongside circuits, promoters, federations, broadcasters and brands across Formula 1 and international sport — from Abu Dhabi and Jeddah to Baku and Miami.
Box 13 creates and delivers high-impact motorsport activations across the Middle East — custom-built, rights-aware and culturally aligned to the region.
Regional F1 activation strategies · Race-week storytelling & experiences · Media, PR and brand-led integrations
Bahrain · Saudi Arabia · Qatar · Abu Dhabi
Media · PR · Experiential · Event-based
All activations are custom-built, rights-aware and culturally aligned to the MENA region.
Under Box 13 Agency, RaceFront has become the leading Arabic Formula 1 and motorsport media platform — and plays a key role in shaping the regional motorsport narrative.
Talent, media, partnerships or activations — tell us what you're working on and we'll come back to you.
contact@box13.agency